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3·15調查結果揭秘，消費者最關(guān)心哪些產(chǎn)品和服務(wù)？

2019-03-15 07:46來(lái)源：深圳新聞網(wǎng)

數碼家電

售后維修是重災區關(guān)注度高

作為耐用消費品,中國數碼家電市場(chǎng)在逐步的發(fā)展成熟過(guò)程中,一直伴隨著(zhù)各種問(wèn)題在進(jìn)步。尤其是隨著(zhù)市場(chǎng)需求的變化一些新品類(lèi)進(jìn)入市場(chǎng)時(shí),也是在不斷修正和改進(jìn)。近年來(lái),伴隨著(zhù)產(chǎn)業(yè)轉型升級,電子家電類(lèi)產(chǎn)品的質(zhì)量總體有所提升,但仍然有很多不規范方面,尤其是在大熱的小家電行業(yè),以及備受關(guān)注的售后服務(wù)上。

統計顯示,在數碼家電行業(yè),電商購物已經(jīng)成為消費者的普遍選擇,有60.4%的消費者選擇在電商平臺購買(mǎi)相關(guān)產(chǎn)品,這也與目前“80后”及“90后”主導的消費結構不無(wú)關(guān)系。

用戶(hù)最關(guān)心的問(wèn)題,售后維修依然是重災區,56.3%的網(wǎng)上消費者更關(guān)心售后維修問(wèn)題,維修速度慢、價(jià)格高、服務(wù)差是網(wǎng)上消費者對數碼家電售后領(lǐng)域普遍的認知。

針對目前數碼家電行業(yè)中存在的相關(guān)問(wèn)題,有45.8%的消費者建議通過(guò)政府加強對企業(yè)及商家的監管,另有部分網(wǎng)民建議數碼家電類(lèi)產(chǎn)品應該設立更高的的標準,對企業(yè)應該提出更高的要求。

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[責任編輯：劉婷]

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