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2023年“3·15”晚會(huì )重磅調查 廣受關(guān)注
2023-03-16 07:37
來(lái)源： 央視財經(jīng)

2023年“3·15”晚會(huì )重磅調查 廣受關(guān)注

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人工智能朗讀：

跟蹤消費熱點(diǎn)亮點(diǎn) 營(yíng)造良好消費環(huán)境

隨著(zhù)生活水平提高和醫療條件改善，中國社會(huì )的老齡化步伐不斷加速。國家衛健委預測，“十四五”時(shí)期我國60歲及以上老年人口總量將突破3億人，占總人口比例將超過(guò)20%。關(guān)愛(ài)老年消費者，關(guān)注“銀發(fā)”經(jīng)濟，成為今年“3·15”晚會(huì )的一個(gè)重點(diǎn)內容。

移動(dòng)互聯(lián)網(wǎng)在老年用戶(hù)中的普及程度越來(lái)越高。老年人跨過(guò)數字?zhù)櫆?，融入數字時(shí)代，確實(shí)享受到了很多便利?？墒?，有一類(lèi)網(wǎng)絡(luò )主播卻瞄準了老年人的心理需求，走起了苦情路線(xiàn)。他們打著(zhù)調解糾紛、解決家庭矛盾的幌子，別有用心，胡編亂造一些低俗劇情吸引老年人觀(guān)看，趁機把一些普通食品包裝成治病神藥，高價(jià)兜售給老人們。主播和代運營(yíng)公司把老年消費者當成了韭菜，貪婪收割。

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[編輯：孫遜]