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8成女性為悅己，6成男性去送禮!中國黃金珠寶消費者調查白皮書(shū)發(fā)布

2019-09-12 08:11來(lái)源：南方網(wǎng)

從消費品類(lèi)而言，黃金購買(mǎi)量最大，占比64．3％；K金材質(zhì)產(chǎn)品，占比29．7％；第三是鉑金，占比28．1％；第四是鉆石及鉆石鑲嵌類(lèi)、白銀制品，占比分別是19．4％和18．3％；彩寶及玉石鑲嵌類(lèi)的消費占比為16．3％；珍珠及包裹金制品約為10％和7．9％。而且，戒指與相連需求最高。

內地及地方品牌是消費者購買(mǎi)黃金珠寶時(shí)的主要選擇，第二和第三才是香港品牌和國際品牌，其中，中青年偏愛(ài)香港品牌，內地的品牌消費主力是40－49歲之間的中年人，而消費者整體更傾向于品牌獨立門(mén)店消費。但也有數據顯示，華南地區對金店信任感弱，更多選擇商場(chǎng)珠寶專(zhuān)賣(mài)區，也更傾向于購買(mǎi)國際品牌。

【記者】李榮華

【圖片】截圖自報告

[見(jiàn)圳客戶(hù)端、深圳新聞網(wǎng)編輯：施冰冰]

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