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小游戲的黃金時(shí)代來(lái)了？深圳舉行全球游戲開(kāi)發(fā)者大會(huì )系列論壇

2018-11-13 16:37來(lái)源：深圳新聞網(wǎng)

現場(chǎng)游戲展廳全景圖

“有人問(wèn)為什么要做小游戲,”陳琦說(shuō),“我的個(gè)人看法是,因為玩游戲的人就在那里,舉個(gè)例子,facebook Instant Game和微信小游戲。微信有3億的月活,facebook Instant Game則有16億的量,而且兩個(gè)平臺都支持iAP和廣告變現,現在在手機平臺、Google Play要花多少錢(qián)和時(shí)間買(mǎi)用戶(hù)?一個(gè)用戶(hù)在北美,休閑游戲3到4塊,策略游戲8到10塊美金,買(mǎi)兩天活躍用戶(hù)基本20美金,這里有免費用戶(hù)當然是機會(huì )?！?/p>

他認為,現在是小游戲開(kāi)發(fā)者的黃金時(shí)期,“就兩個(gè)平臺來(lái)說(shuō),現在都針對小游戲推出了獎勵機制,例如,facebook不收安卓30%的分成,全部分給開(kāi)發(fā)者,同時(shí)開(kāi)發(fā)了游戲的group。微信開(kāi)始獎勵創(chuàng )意型的游戲開(kāi)發(fā)者,給10%多的游戲分成,也給多的流量支持。這對整個(gè)開(kāi)發(fā)者來(lái)講是有利的,尤其是鼓勵原創(chuàng )?！?/p>

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[責任編輯：施冰冰]

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