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近四成受訪(fǎng)消費者反映網(wǎng)絡(luò )直播購物遇到問(wèn)題

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近四成受訪(fǎng)消費者反映網(wǎng)絡(luò )直播購物遇到問(wèn)題

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人工智能朗讀：

中國消費者協(xié)會(huì )3月31日發(fā)布的《直播電商購物消費者滿(mǎn)意度在線(xiàn)調查報告》顯示，有37.3%的受訪(fǎng)消費者在直播購物中遇到過(guò)消費問(wèn)題，但僅有13.6%的消費者遇到問(wèn)題后進(jìn)行投訴。

深圳晚報2020年4月1日訊 中國消費者協(xié)會(huì )3月31日發(fā)布的《直播電商購物消費者滿(mǎn)意度在線(xiàn)調查報告》顯示，有37.3%的受訪(fǎng)消費者在直播購物中遇到過(guò)消費問(wèn)題，但僅有13.6%的消費者遇到問(wèn)題后進(jìn)行投訴。

報告指出,在網(wǎng)絡(luò )直播電商購物流程中，消費者滿(mǎn)意程度最低的是宣傳環(huán)節。受訪(fǎng)消費者對主播夸大和虛假宣傳、有不能說(shuō)明商品特性的鏈接在直播間售賣(mài)等兩方面問(wèn)題反映較多。（據中新社）

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