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裁員、庫存積壓 年銷(xiāo)售額超337億的大產(chǎn)業(yè)一夜入冬？

2019-11-26 07:50來(lái)源：央視財經(jīng)微信公眾號

天風(fēng)證券研究所新型煙草行業(yè)研究員蔣夢(mèng)晗：自線(xiàn)上禁售令以來(lái)，眾多電子煙品牌均選擇關(guān)閉了線(xiàn)上店鋪并將產(chǎn)品下架。但由于此前大部分電子煙品牌為備戰雙十一活動(dòng)，準備了數十萬(wàn)到數百萬(wàn)元不等的產(chǎn)品庫存，此次線(xiàn)上禁售導致品牌方產(chǎn)品庫存及現金周轉壓力較大，出現了部分品牌低價(jià)拋售產(chǎn)品的現象。

同時(shí)對于代工廠(chǎng)來(lái)說(shuō)，一方面面臨部分客戶(hù)拖欠此前訂單尾款，另一方面由于后續訂單增速下滑明顯，有小部分小規模廠(chǎng)商決定裁員以減輕運營(yíng)壓力。

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[見(jiàn)圳客戶(hù)端、深圳新聞網(wǎng)編輯：陳蘇雅]

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