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炒房、炒股、還“炒鞋”？一雙球鞋被炒到兩萬(wàn)元！

2019-07-09 14:08來(lái)源：深廣電第一現場(chǎng)

小編碎碎念

人們的普遍認為，“玩收藏”是有錢(qián)人的游戲?？墒?，看上去有點(diǎn)小眾的球鞋文化，搭上了超前消費理念，這股東風(fēng)讓很多收入不高甚至沒(méi)有收入的年輕人陷入其中，本身是有點(diǎn)違背人們的慣常認知。但是板子就打在他們身上，一味地批評他們盲目跟風(fēng)，恐怕也不妥。

品牌營(yíng)銷(xiāo)策略，黃牛炒作助推，讓所謂的限定款球鞋價(jià)格暴漲數倍，再搭著(zhù)點(diǎn)似有若無(wú)的文化因子，這才是這么多人成了韭菜被收割的原因！歸根到底，炒鞋背后就是消費理念與營(yíng)銷(xiāo)行為的一次默契合作，談文化，有點(diǎn)過(guò)。

第一現場(chǎng)、壹深圳客戶(hù)端記者：王曦娟、黃博

[責任編輯：施冰冰]

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