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騰訊安全發(fā)布“安心碼” 助力企業(yè)打假防偽

2019-05-08 19:32來(lái)源：深圳新聞網(wǎng)


深圳市品牌保護與發(fā)展促進(jìn)會(huì )副會(huì )長(cháng)陸傳達發(fā)布《品牌假冒侵權數據報告》


假冒侵權網(wǎng)站日均檢測超3萬(wàn)高效防偽成企業(yè)新訴求

隨著(zhù)互聯(lián)網(wǎng)時(shí)代消費結構的變革，品牌網(wǎng)絡(luò )市場(chǎng)規模增勢明顯。據《品牌假冒侵權數據報告》發(fā)布的數據顯示，2018年中國實(shí)物商品網(wǎng)上零售額已超過(guò)7萬(wàn)億元，占社會(huì )消費品零售總額的比重為18．4％。對此，騰訊安全副總裁李旭陽(yáng)在會(huì )上提出：“技術(shù)的變革在為品牌市場(chǎng)帶來(lái)更多盈利空間的同時(shí)，也催生了網(wǎng)絡(luò )假冒黑灰產(chǎn)的技術(shù)革新，給傳統防偽方案帶來(lái)了諸如防偽平臺被仿冒等新的挑戰?！?/p>

據深圳市品牌保護與發(fā)展促進(jìn)會(huì )副會(huì )長(cháng)陸傳達介紹，《品牌假冒侵權數據報告》顯示，2018年平均每日檢測出各行業(yè)品牌相關(guān)仿冒侵權網(wǎng)站超過(guò)3萬(wàn)個(gè)，日均網(wǎng)絡(luò )傳播次數超過(guò)5000萬(wàn)人次。面對日趨增長(cháng)的網(wǎng)絡(luò )造假，如何有效打假防偽成為各大品牌主的共同訴求。

面對逐步升級的假冒侵權壓力，如果沒(méi)有有效的應對策略，各行業(yè)的品牌發(fā)展都將陷于被動(dòng)。品牌企業(yè)和消費者都亟需一套能夠匹配線(xiàn)上場(chǎng)景且具有多維度安全策略、高效便捷的品牌防偽方案。

[責任編輯：高暢韻]

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